Suspilne Ukraine News

Building on the full rebrand of Suspilne’s network of media brands, the scope extended to bolster the breadth and gravitas of Suspilne News across the broadcaster’s portfolio.

For obvious reasons, reliable news from trusted sources has become crucial not only to Ukrainians but to the world at large. As the country’s national broadcaster, Suspilne’s news output carries the highest possible priority.

The extended work moved beyond the digital branding already established for news rollout — creating a suite of additional openers and closers to meet the full range of news strand requirements, alongside in-depth toolkits for transmitting updateable maps and broadcast elements befitting a world-class broadcaster with the world’s eyes upon it.

As with all work for Suspilne, practicality was a central filter. Resources across the country are understandably stretched — so every element was crafted to be simple to operate while carrying the required flair where appropriate. The result: a brand Suspilne’s team could transmit with pride under any circumstance, even with limited means.

The results speak for themselves:

Suspilne News increased consumer trust to 86%. (Source: Gradus Research Company)

Suspilne became the most popular media among young Ukrainians. (Source: UNICEF U-Report)

Suspilne Ukraine became the news source most frequently used by Ukrainians. (Source: USAID-Internews)