Network 4 Rebrand

A brand refresh for the Channel 4 family in Hungary — comprising Story4, Film4, TV4, Arena4 and Galaxy4 — encompassing new logo design, brand architecture, graphic mechanism and a full suite of idents for each channel.

The creative execution centred on a series of living dioramas, using the brand mark as a miniature world upon which each channel’s distinct genre content plays out in rich detail — designed to reward repeat viewing with new discoveries each time.

The results span epic Egyptian ruins, an Endeavour-inspired 1960s cops and robbers shootout, Desperate Housewives-style pastel suburbia, a Victorian science laboratory and a Grey’s Anatomy-inspired tableau of objects.

This project also required a comprehensive brand audit and redesign as we moved away from “Digital Media and Communications” to Network/4. In modernising their parent brand, a huge array of distinctive traits were established, such as type, colour and shape.

Expanding this branding to the family of channels, our core thinking was that the logo marque should be an evolution not revolution. A well curated “Branded House”. As a result we built the brand architecture around the 33 degree angle of the existing brand 4 and it’s distinctive curves.

The result is a beautifully reductive, bold and confident brand that is easily implemented.