My5 Branding

In partnership with Voyager, a striking logo and graphic system was developed for My5’s broadcast identity — with the primary objective of streamlining and harmonising Channel 5’s broader brand portfolio.

By visually nesting “My” within the iconic “5,” the work shifted the perception of My5 from a standalone entity to an integrated extension of the main network. A comprehensive motion and design toolkit delivered a consistent, high-impact aesthetic across social media, digital interfaces, on-air broadcasts and print media.