Chivas Regal Extra

Devised and created to launch a unique blend of Chivas Regal Extra, the brief was to elaborate on the notion of ‘extra’ and ‘richness’ — bringing the taste notes to life visually.

The solution was beautifully lit macro photography of the constituent elements of the blend, shot dramatically — alluding to the epic stature and extraordinary nature of the drink. Accompanied by a grand monologue delivered in Bond-esque style, the film speaks directly to the gentleman who has it all.