CBS Rebrand

Completing an extensive brand audit with the management team of CBS Chello Zone, the brief was to devise and deliver a total strategic rebrand — taking the essence of the colour-based theme of the previous identity and moving it decisively forward.

The device at the heart of the new identity is a portal. CBS offers a glimpse into a fantastic alternate space — an epic adventure — while the CBS logo itself remains simple, elegant and understated. The logo does not entertain. It is a gateway to spectacular entertainment.

A true cross-media project, a host of talented collaborators were brought together to fulfil the brand idea across on-air, off-air, print and digital — from epic film shoots to cutting-edge CGI.