Paypal Tips & Tricks

Dedicated campaign management and direction on a dynamic international video campaign for PayPal, the project spanned four countries — the UK, Australia, France and Germany — delivering over 150 multi-language, multi-ratio assets.

The work required close collaboration across a large body of international stakeholders, from local regional creatives to PayPal corporate executives — demanding both flexibility to accommodate each partner and a diligent approach to planning and resourcing for the highest possible results.

Shot on Arri Alexa multi-cam setups, the campaign brought PayPal users’ personal stories to life against the backdrop of the cost-of-living crisis — raising awareness of how PayPal’s range of products adds genuine value across all aspects of daily life.