Paramount Motion Toolkit

To introduce Paramount to the competitive streaming market, the challenge lay in distilling decades of brand history into its most essential and recognisable elements. Working in partnership with Voyager on a global scale, the project delivered comprehensive libraries of print, digital, and motion assets tailored to meet diverse regional requirements — modernised 3D assets, versatile motion toolkits, and fresh print templates designed for seamless international rollout.

With motion design serving as a cornerstone of the brand’s identity, the strategy required a delicate balance: de-branding certain elements to ensure the focus remained on the content, while maintaining a high-energy visual style that remains instantly memorable.

Recognising that these assets would be used daily by numerous global teams facing tight deadlines, the user experience of the toolkit itself was central to the approach. Meticulous organisation of file structures, formats, and documentation ensured the system remained intuitive and accessible for any creator, regardless of platform or campaign.

Watching these 3D and motion pieces integrate into daily life has been a highlight of the project — a massive collection of work, a true mountain of assets, built to represent the very best in entertainment.