Paramount Content Wall

Invited by Voyager to create a global content wall toolkit for entertainment giant Paramount’s P+ streaming platform, the brief was clear: a visually arresting, theatrical expression of the streaming service coming to life — but equally a kit that was super simple, super updateable, fast to process and easy to implement across every global region, including those operating on legacy technology.

The solution combined the ubiquity of After Effects with pre-rendered assets, coded expressions and meticulous file compositions to create a toolkit that moves smoothly and reliably at scale. Internal departments have described it as a delight to work with — generating updateable, repeatable assets in a fraction of the time of previous processes. A modular, mix-and-match approach means a near-infinite number of content wall narrative permutations can be achieved according to any desired outcome or campaign.

A true designer’s design job from start to finish — combining meticulous pre-planning, graphic and 2D design, carefully constructed pre-rendered 3D, and slick compositing. The result is a powerful asset ecosystem that, by sleight of hand, appears far more complex than the streamlined efficiency under the bonnet.