10 FTO Brand ID

Created for 10% For The Ocean, the brief was to bring their existing logo to life — transporting it into an immersive underwater world through rich 3D animation.

The concept demanded that visual language: oceanic forms blended with scientific references — molecules spliced with jellyfish, oxygen molecules merged with fish eggs. Each element of the logo carries symbolic weight, representing how 10% For The Ocean is comprised of a range of charities united by a single goal — to save the ocean, spanning research in science, animal life and pollution.

Aimed at investors considering the 10% pledge, the film serves as a visual case for the superfund needed to amplify ocean recovery and support the charities driving it.